How to look younger


Unfortunately we can’t halt the ageing process, but by keeping your skin healthy & cared for, you have a better chance of looking younger than your age.

Skin is a living organ, so what goes into it is important. Keep healthy by:

• Exercising regularly for healthy organs & increased blood flow
• Eating a diet rich in nutritious & healthy anti-aging foods
• Drinking plenty of water to stay hydrated
• Reducing caffeine & alcohol

Externally, there are also many ways you can help prevent the early signs of ageing and reduce the appearance of fine lines and wrinkles.

• Reduce your sun exposure & always wear sunscreen
• Use an anti ageing cream with ingredients such as creatine, hyaluronic acid, magnolia bark extract & Q10 Coenzyme.

Creatine Benefits
Creatine is a nitrogenous organic acid, consisting of 3 amino acids L-arginine, glycine, and L-methionine. It is produced in the liver and helps to supply energy to cells all over the body.

It’s particularly used by athletes to boost their performance speed and endurance, as well as enhancing recovery after injury. It is known to reduce muscle cell damage and inflammation following exhaustive exercise.

In the same way, creatine in moisturisers helps to repair skin cells and gives skin more power to regenerate. Production of collagen in the skin is quite complex, but without sufficient cellular energy to synthesise, collagen stores will deplete, resulting in a decline in skin elasticity and the formation of wrinkles. Creatine provides new energy to cells, stimulates collagen production, and reduces the signs of ageing.
Hyaluronic Acid in Skin Care
Hyaluronic acid (also known as hyaluronan, hyaluronate or HA) occurs naturally, particularly in young skin, and also in joint fluid where it cushions and lubricates joints. In skin, it is known to increase cells’ ability to bind water, giving skin a plumper, firmer appearance. It also aids skin repair.

Hyaluronic acid has the ability to hold up to 1,000 times its weight in moisture. So when used in cosmetics, your skin looks plumped up and wrinkles appear smoother. Skin will also feel extremely nourished, hydrated and moisturised.

Levels of hyaluronic acid deplete in our bodies as we age. Skin slowly loses water, has less firmness and structure. A bad diet, sunburn and smoking can also adversely affect the body's level of hyaluronic acid.
Magnolia Bark Extract
Magnolia bark extract is one of the most potent anti-wrinkle ingredients tested so far at Beiersdorf. Magnolia bark extract is obtained from the bark of the plant Magnolia officinalis.

It contains high amounts of organic compounds Magnolol and Honokiol which, has been said, are up to 1000 times more potent than Vitamin E in antioxidants. It has been used for centuries as an anti-inflammatory herbal remedy in traditional Chinese medicine.

In skincare, magnolia bark extract helps repair fine lines and the start of wrinkles. It also helps prevent new ones from forming through increasing skin cells’ resistance to oxidative stress and inflammation, thereby decelerating the ageing process. Magnolia bark also helps fade dark spots and pigmentation.
Q10 Coenzyme
Coenzyme Q10 (sometimes abbreviated to CoQ10 ) is a vitamin-like substance that occurs naturally in our body. Its primary function is to generate energy for cells, but it is also a powerful antioxidant that helps protect cells and organs from damage caused by free radicals.

Free radicals are extra atoms or molecules that occur in the body as a result of energy production. They have a single, unpaired electron which Q10, being an antioxidant, picks up. It even keeps busy regenerating other antioxidants such as Vitamin E.

However, as we age, our bodies tend to generate even more free radicals and our Q10 stores also decrease. This means our skin is more prone to damage by free radicals, environmental factors and UVA light. Fine lines start to appear, skin loses its elasticity and existing wrinkles deepen.

Q10 in skin care products stimulates cell production and encourages regeneration from free radical damage. Products containing Q10 are deeply hydrating, nourishing and moisturising.

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